Boundless Race & Ride Company Announces orsa credit union as Exclusive Series Sponsor of the 2026 Boundless Grand Prix
GRAND RAPIDS, Michigan (March 23, 2026) – Boundless Race & Ride Company, a premier producer of gravel, mountain, and road cycling events across Michigan, is proud to announce orsa credit union as the exclusive Official Series Sponsor of the 2026 Boundless Grand Prix. The partnership brings one of Michigan’s fastest-growing credit unions to the starting line of Michigan’s most ambitious cycling series — a six-event gravel and mountain bike circuit spanning the state from April through October 2026.
The Boundless Grand Prix combines the best of gravel and mountain bike racing under one competitive umbrella, featuring a $30,000 total prize purse and events from southeast Michigan to the shores of Crystal Mountain in northern Michigan. The 2026 series includes Waterloo G+G (Grass Lake), Crystal Rush at Crystal Mountain (Thompsonville), the Luton Park Time Trial (Rockford), The Dirty Mitten Gravel Bike Race (Middleville), Rode To Hell (Chelsea), and the Peak2Peak Mountain Bike Classic (Thompsonville) — attracting an estimated 2,200+ riders.
“orsa credit union is exactly the kind of partner the Boundless Grand Prix was built for — a Michigan-rooted organization that genuinely believes in community, adventure, and people doing hard things together. We’re excited to have them alongside us at every start line, every aid station, and every finish line in 2026.”
— Jon Conkling, President, Boundless Race & Ride Company
A centerpiece of the partnership is the launch of the orsa Bear Hug Aid Stations — orsa-branded tents deployed at aid stations across all six Grand Prix events. The Bear Hug Aid Stations will be featured in pre-race athlete communications, event course maps, and on-site signage, giving orsa a tangible, high-visibility presence at the moments riders need support most.
As the exclusive financial institution sponsor of the Grand Prix Series, orsa credit union holds sole category rights across all six events for the 2026 season.
Registration for all six 2026 Boundless Grand Prix events is now open. Riders can register and learn more about the series at BoundlessRR.co. The Grand Prix is open to cyclists of all disciplines and ability levels, with gravel distances ranging from 10 to 100 miles and mountain bike categories from Beginner through Pro/Elite.
About Boundless Race & Ride Company:
Based in Grand Rapids, Michigan, Boundless Race & Ride Company (Michigan Endurance Holdings, LLC) is a rider-focused, community-minded cycling event organization dedicated to road, gravel, and mountain cycling across the state. Boundless manages a growing portfolio of events, including the KeyBank Gran Fondo, PEDALS for ALS, Peak2Peak Mountain Bike Classic, Crystal Rush, Luton Park Time Trial, Waterloo G+G, Rode To Hell, and The Dirty Mitten Gravel Bike Race.
About orsa credit union:
orsa credit union is a for-impact, full-service financial institution headquartered in Plymouth, Michigan, with 15 branches across southeast and northern Michigan, more than 340 employees, and $1.5 billion in assets. For 75 years, the credit union has been rooted in relentless care and courage with purpose. orsa credit union exists to create joy and ignite Michiganders’ impossible dreams by delivering innovative products and dependable support that empowers members through both bright and dark moments of life.
Media Contacts:
Boundless Race & Ride Company Jon Conkling, jconkling@tris4health.com
orsa credit union Cassie Cotton, ccotton@orsacu.org