Fox17’s Morning Mix recently featured our flagship KeyBank Gran Fondo, highlighting why this community-centered event continues to draw riders from across the region and beyond.
More Than Just a Ride
The Grand Rapids Gran Fondo stands out in the cycling world because it’s designed as a true community ride rather than a competitive race. This approach creates an inclusive atmosphere where seasoned cyclists ride alongside newcomers, families participate together, and the focus shifts from finish times to shared experiences on the road. The event’s welcoming nature caught Fox17’s attention, and for good reason. When you design routes that accommodate every skill level – from recreational riders looking for a scenic tour to experienced cyclists seeking a challenging century – you create something special that resonates with the broader community.
Routes That Welcome Everyone
This event features carefully crafted routes that showcase the best of West Michigan’s cycling terrain. Whether participants choose a shorter family-friendly option or tackle the full gran fondo distance, each route offers its own rewards. The variety ensures that cycling clubs can bring their entire membership, local businesses can organize team-building experiences, and families can create lasting memories together. The thoughtful route design also means more opportunities for community engagement and sponsor visibility throughout the course, creating value that extends far beyond race day.
Riding for a Greater Purpose
What truly sets this event apart is its partnership with Mary Free Bed Rehabilitation as the primary beneficiary. This collaboration transforms every registration into an act of community support, helping fund critical rehabilitation services for patients across the region. The fundraising component adds meaning to every mile and creates authentic connections between participants, sponsors, and the cause.
You can watch the Fox17 interview to see how the media coverage emphasized both the event’s community spirit and its charitable mission – exactly the kind of authentic storytelling that sponsors value.
The 2026 KeyBank Gran Fondo offers community-minded partners a chance to connect with engaged audiences who value health, outdoor recreation, and giving back. Ready to be part of something bigger? Registration is now open at keybankgranfondo.com.